Monday, 25 April 2016

Missing Poster: Media Convergence

In order for the group and I to create a hype about our production we released a wanted poster of the main character. This will entice our audience to watch our film as it will create curiosity and enthusiasm throughout our audience. This is an example of media convergence as we published the poster on social medias; therefore promoting our film on a different platform of media. Our inspiration was the hype that was created around "The Blaire Witch Project" from their release of wanted posters for their protagonists. As they are also an independent film company, we're hoping our success will mirror theirs due to the similar advertisement concepts.

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